OUR PODCAST OFFERS
Our close collaboration with over 100 brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.
1
.
Design
Consulting and strategic support - Definition of formats - Editorial line - DA - Castings
Depending on your objectives, the agency designs the podcast best suited to your brand (by mixing several formats).
● Interview: face-to-face meeting between host and guest
● Round-table: the host receives several guests at his or her microphone
● Chronicle: narration by a voice-over
● Reportage: recording of speakers in the field.s in the field
● Documentary: a mix of reporting, interviewing and voice-over narration
● Fiction: a story told by a narrator or performed by actors
● Portrait: a report, story or testimonial centered around an individual.
● Testimonial: a story or feedback told in the first person.
Stéphane Courgeon
Journalist/Host
Project: Banque de France
Théo BOULENGER
Sound director /
Composer
Project : ADP
Louise REGENT
Journalist / reporter
Project : ASPTT
2
.
Branding
Naming - Visual identity - Sound identity
To give strength to the program, it's essential to create a real identity around the podcast, through the main cover and episode variations.
The program's sound identity is supported by various elements: the sound logo, the jingle, the music (royalty-free or original composition).
3
.
Production
Writing - Directing - Recording - Editing - Mixing
Depending on the creative format selected, recording conditions evolve to guarantee optimal sound quality while adapting to production constraints.
At the Calliopé studio
(Paris XV)
In your
offices
In-situ
(outdoor or indoor)
Remote
(via our platform)
4
.
Broadcast
Streaming platforms - Corporate websites - YouTube - Intranets - Open or private Web-apps
Before any online distribution, a podcast needs to be hosted for file storage, content management (title, visuals, audio track...) and distribution.
There are various players on the market, and CALLIOPÉ works with the leaders in France (without any exclusivity) to advise you on the host that will best suit your needs.
Calliopé takes care of publishing the episodes on selected audio and video streaming platforms.
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Spotify
Apple Music
Deezer
Amazon Music
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YouTube
Each time an episode goes online, an HTML player is provided, enabling you to integrate the episodes into your web ecosystem.
5
.
Promotion
Filmed podcasts - Video trailers - Posters/flyers - Digital banners
To get your branded podcast in front of your audience, it's essential to create content adapted to social networks.
Video is the most suitable format.
● Filmed videos
● Illustration videos
● Motion design videos
● Videos with punchline and sound wave
6
.
Performance monitoring
Access to statistics - Reporting - Optimization recommendations
The available KPIs depend on the host and the chosen distribution channels. The agency collects all available data to monitor podcast performance, and adjusts the channel's strategy to meet set objectives.
