OUR PODCAST OFFERS
Our close collaboration with over 100 brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.
1
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Creation
create a branded podcast tailored to your objectives and communication strategy
Design
Consulting and strategic support - Format definition - Editorial line - Artistic direction - Castings
Interview: face-to-face
Round-table
Chronicle narrative
Reportage: in-situ immersion
Documentary: blending narrative, reportage, interview,...
Stéphane Courgeon
Journalist/Lecturer
Project: Banque de France
Théo BOULENGER
Sound director /
Composer
Project : ADP
Louise REGENT
Journalist / reporter
Project : ASPTT
To give strength to the program, it's essential to create a real identity around the podcast, through the main cover and episode variations.
The program's sound identity is supported by various elements: the sound logo, the jingle, the music (royalty-free or original composition).
Branding
Naming - Visual identity
Sound identity
Production
Writing - Directing
Recording - Editing
Mixing
Depending on the creative format selected, recording conditions evolve to guarantee optimal sound quality while adapting to production constraints.
At Studio Calliopé
(Paris XV)
In your
offices
In-situ
(outdoor or indoor)
Remotely
(via our dedicated platform)
2
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Visibility
Ensure your branded podcast is easily accessible and effectively promote it to your intended audiences.
Hosting
Prior to online distribution, a podcast needs to be hosted for file storage, content management (title, visuals, audio track, etc.) and distribution.
There are several players on the market, and CALLIOPÉ works with the leaders in France (without any exclusivity) to advise you on the hosting provider best suited to your needs.
Calliopé takes care of publishing the episodes on selected audio and video streaming platforms.
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An HTML player is provided for each episode, enabling you to integrate the episodes into your web ecosystem.
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External/internal distribution
Streaming platforms - Corporate websites
YouTube - Intranets - Open or private Web-apps
Promotional tools
Video podcasts - Video trailers -
Posters/Flyers - Digital banners...
To get your branded podcast in front of your audience, it's essential to create content adapted to social networks. Video is the most suitable format.
The KPIs available depend on the host and distribution channels chosen. The agency reconciles all available data to monitor podcast performance and adjust the podcast strategy to achieve the set objectives.
Performance monitoring
Access to statistics
Reportings
Optimization recommendations