Video podcast

3 service hubs

Our close collaboration with over 60 brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.

Audio podcast Video podcast audio advertising

Creation

create a branded podcast tailored to your objectives and communication strategy

Design

Consulting and strategic support - Format definition - Editorial line - Artistic direction - Castings

Types of podcast formats

- Interview: face-to-face
- Round-table discussion

Some host castings

Thibault Menanteau
Consultant / trainer

Project: FORTUNEO

Namia BENMANSOUR HERPIN
HR Coach

Project : CEGID

Pauline BORDJA
Radio host

Project: APEF "Presents

Creation of program name & visual identity

To give strength to the program, it's essential to create a real identity around the podcast, through the main cover and episode variations. Depending on the distribution strategy envisaged, the podcast's identity will be adapted to embrace the codes of the different platforms.

Creating the animated jingle

For each video podcast, the agency can create a customized theme song and video package to match the visual identity created for the program.

Branding

Naming - Visual identity
Sound identity

Production

Writing - Directing
Recording - Editing
Mixing

Recording locations adapted to formats

In order to best embody your brand's image and the tone of your program, while adapting to your production constraints, the agency recommends customizable, made-to-measure locations:

Tailor-made location

In studio VODCAST

Visibility

Ensure your branded podcast is easily accessible and effectively promote it to your intended audiences.

Hosting

Choosing a hosting provider to suit your needs

Prior to online distribution, a podcast must be hosted. This enables it to be redirected to all podcast platforms. There are a number of different players on the market, and CALLIOPÉ works with the leaders in France (without any exclusivity) to advise you on the hosting provider best suited to your needs.

Streaming platforms

Calliopé takes care of publishing the episodes on selected audio and video streaming platforms.

YouTube

The creation of video podcasts allows you to strengthen the ecosystem of your Youtube channel and the SEO of your podcasts: Calliopé helps you optimize the SEO of video podcast descriptions (YouTube reunites 2.2 billion users and is the 2th search engine in the world), to reach a wider audience: 70% of listeners use YouTube as their first listening platform.