OUR OFFERS
Our close collaboration with over 60 brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.
1
.
Design
Consulting and strategic support - Definition of formats - Editorial line - DA - Castings
Depending on your objectives, the agency designs the podcast best suited to your brand (by mixing several formats).
● Interview: face-to-face
● Round-table discussion
Thibault Menanteau
Consultant / trainer
Project: FORTUNEO
Namia BENMANSOUR HERPIN
HR Coach
Project : CEGID
Pauline BORDJA
Radio host
Project: APEF "Presents
2
.
Branding
Naming - Visual identity - Sound identity
To give strength to the program, it's essential to create a real identity around the podcast, through the main cover and episode variations. Depending on the distribution strategy envisaged, the podcast's identity will be adapted to embrace the codes of the different platforms.
For each video podcast, the agency can create a customized theme song and video package to match the visual identity created for the program.
3
.
Production
Writing - Directing - Recording - Editing - Mixing
To best embody your brand's image and the tone of your program, while adapting to your production constraints, the agency recommends customizable, made-to-measure locations.
Tailor-made location
In studio VODCAST
4
.
Broadcast
Streaming platforms - Corporate websites - YouTube - Intranets - Open or private Web-apps
Before any online distribution, a podcast needs to be hosted for file storage, content management (title, visuals, audio track...) and distribution.
There are various players on the market, and CALLIOPÉ works with the leaders in France (without any exclusivity) to advise you on the host that will best suit your needs.
Calliopé takes care of publishing the episodes on selected audio and video streaming platforms.
.png)
Spotify
Apple Music
Deezer
Amazon Music
.svg)
YouTube
The 2 platforms are the 2 most powerful in the podcast world, allowing users to listen to and/or view podcasts. This multiplies the visibility of your podcast. YouTube has 2.2 billion users and is the world's 2nd largest search engine: 70% of listeners use YouTube as their first listening platform.
6
.
Promotional tools
Production of short extracts to feed your social networks: REELS, highlights, behind-the-scenes...