The Banque de France wanted to offer a range of podcasts for the general public that would not only educate the French about the economy, but also provide detailed information on current economic and financial issues.
Our awards
- Offer simple, accessible content for an audience far removed from economic issues
- Decipher the latest economic news with Banque de France experts, providing key insights for informed listeners.
- Creation of two podcast channels, to address two distinct target groups.
- On parle cash ": aimed at a younger audience, with short, educational content that popularizes economic and financial vocabulary (green finance, inflation, crypto-currencies, etc.).
- On parle cash + ": aimed at a more informed audience, this 20-minute in-depth discussion of the same economic topics features Stéphane Courgeon (journalist ) and a Banque deFrance expert.
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listening
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