OUR OFFERS
Our close collaboration with over 60 brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.
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Host Read campaign
A promotional message carried by an identified podcaster with affinity to the program for greater engagement.
● The integration of the message within the podcast (at the beginning of the episode).
● For a better user experience, the message is produced by the voice of the podcast itself.
● The editorial line and tone used for the message are those of the podcast.
● The campaign duration is directly linked to the allocated budget (CPM payment).
MEMORIZATION:
The message read is memorized 4 times longer than in other formats.
INTEREST:
75% of listeners say they have already inquired about a brand after hearing a sponsorship.
Campaign example
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Spotify Ads campaign
A 30s spot is broadcast to a targeted audience on Spotify (excluding paying subscribers).
The agency writes and produces the spot (with brand validation).
The spot is then broadcast according to the targeting criteria.
Create a 1st link with the audience by sharing the podcast's tone on the spot + encourage targets to listen to the podcast to increase listenership.
INTEREST:
75% of listeners say they have already inquired about a brand after hearing a sponsorship.
Campaign example
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Native Web campaign
Target podcast affinity audiences on their favorite apps and sites and capture their attention with innovative (video) formats. The podcast is offered and natively integrated into articles via a video player. The player is displayed in a contextual approach, and is triggered by the user's request (Click to Play).
● A video player integrated into the mobinaut's playback stream and triggered by his action alone.
● Contextual targeting, engaging the right audiences within transparent and relevant editorial distribution frameworks.
● Guaranteed visibility within affinity and premium contexts.
● And above all, guaranteed podcast listens.
Campaign example
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In-Feed campaign
Broadcast one or more episodes of your podcast in the feed of another podcast with a strong affinity with your target audience.
● Highlighting of episodes on the podcast pages of ́éditeurs Premium partners.
● Increased podcast visibility via qualitative universes, with an audience that consumes podcasts.
● Greater notoriety among a broad target audience.
● And above all, guaranteed podcast listeners.
Campaign example
Listen to the campaign