Podcasts and public institutions

The audio format makes it possible to influence both the content and the perception of the broadcast message:

• Podcasts break down the distance that is often attributed to institutions, by bringing proximity and a freer tone than traditional formats.
• It conveys strong messages: whether to inform, educate or popularize, the audio format adapts to all objectives.
• It enhances the value of target populations by giving them a voice and bringing a unique authenticity to the messages conveyed.

To discover : the podcast and schools & training centers

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