Podcasts and the 18-25 age group

The creative freedom afforded by podcasts allows us to innovate in the formats we offer, depending on the target audience.

How do you reach, educate and captivate 18-25 year-olds on digital? Faced with the mass of content offered to them on a daily basis, it's difficult for brands to stand out from the crowd. Audio fiction offers a complete experience for advertisers, as it enables them to :

• capitalize on uses already preempted by young adults (on-demand consumption à la Netflix, on the move, on smartphones, etc.),
• use characters to mirror situations familiar to the target audience, to create a credible, captivating environment of their own,
• offer innovative, immersive formats and, above all, a unique, unparalleled auditory experience
• convey messages in a way that is perfectly integrated with the proposed content