Michelin

Our case studies

Michelin

Michelin

The CONTEXT

Michelin drivers spend their days on the world's roads, and have little opportunity to share their experiences.

Our awards

Issues and challenges

-Creating links between teams.

-Sharing unusual routes to change the way people see the profession and drivers.

Michelin

THE calliope Answer

-A series of episodes in which we meet a number of male and female drivers, to understand their backgrounds, motivations, habits and advice for their daily nomadic lives.

Alternating testimonials and voice-over narration, to put several visions and journeys into perspective in a single episode.

the results

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What's a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Grab your headphones

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
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