Cegid

Our case studies

Cegid

Cegid

The CONTEXT

In recent years, the accounting profession has undergone a number of structural and technological changes.

CEGID, the accounting software publisher, has created a podcast to help its customers decipher these changes and suggest possible solutions.

Our awards

Issues and challenges

- Addressing a multi-targeted audience of chartered accountants and business leaders, all concerned by the technological upheavals in the profession.

- Strengthen Cegid's position as an advisor by providing auditors with concrete solutions.

Cegid

THE calliope Answer

- Creation of a round-table concept, moderated by a business journalist (Fanny Berthon, cast by the agency).

- Each episode brings together 2 to 3 market experts (chartered accountants and business leaders) to discuss the issues that are shaking up the accounting sector.

- Audience mobilization through a mix of organic and media activation.

the results

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What's a Rich Text element?

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Grab your headphones

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

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