Strategy
Why use a podcast creation agency?
While podcasts offer a wide range of format possibilities, immersive storytelling is winning over more and more listeners. Headphones on, they are transported into a fictional or real world thanks to increasingly high-quality sound creations. Imagination is heightened tenfold thanks to the voices of the various characters, the sound effects and the atmosphere of each episode. An additional opportunity for brands to create a strong bond with their audience. Podcast studios have a major role to play in creating an explosive aural experience!
The power of immersive storytelling
The narrative format, also known as storytelling, allows you to tell a true story, anecdotes around a theme or pure fiction. Thanks to the podcast medium, it's possible to add sound effects, sound effects or ambiences that will plunge the listener into the heart of your narrative. You have the opportunity to offer your listeners a genuine sound creation that will transport them into your universe.
Connecting with listeners
These days, we're constantly bombarded by videos, whether on television, streaming services or social networks. The podcast is a medium that allows you to relax, inform yourself or educate yourself while resting your eyes. Yes, it's the sense of hearing that's stimulated by podcasts, and like reading, they help to develop the imagination.
Sound stories create an almost intimate bond with listeners. We whisper in their ears, and they become attached to the characters in our immersive fiction, or to the true story of a historical figure, for example. This intimate storytelling format can help develop a company's brand image with its listeners, thanks to the personal bond created by the immersive podcast.
Getting messages across
Narrative podcasts don't limit themselves to a particular genre, they can deal with a story that actually happened, or invite the listener into a fictional world, created from scratch. It could be a mysterious investigation, a dystopian future or a dramatic romance. Anything is possible, and it's sure to attract a wide range of listeners, as everyone can find a podcast to suit their tastes!
Once an emotional connection has been established with your listeners, they can identify with your characters or the theme you're addressing in your immersive podcast. This reinforces the affection and trust they may feel for the brand producing the podcast.
To deepen this bond, it's interesting to exchange with your community of listeners via other means, such as social networks or a dedicated forum. This gives listeners a sense of participating in the creation of the immersive narrative, and allows them to share their opinions and feelings about the latest episode.
How do you create a narrative podcast?
Are you convinced of the power of storytelling podcasts? Now it's time to find out how to create your own immersive narrative podcast with a podcast studio.
Choosing an immersive podcast format
The first step is to choose your podcast's theme and format. Several audio formats are possible, such as :
- non-fiction narratives, in which a true story or anecdotes are told. This is the format of most investigative podcasts, for example;
- audio fiction, where you invent a world, enriched with sounds and sound effects for an immersive experience, such as falling rain, footsteps, etc. ;
- book or film adaptations for those who enjoy listening to audiobooks;
- the interview can also be used to create suspense as an audio investigation to be followed in the manner of an escape game.
These formats can of course be adapted or even combined depending on the idea you want to convey through your immersive storytelling podcast.
Produce your podcast with a podcast studio
Now that you've decided on the theme and format of your podcast, you can approach a podcast agency like Calliopé, which can help you create and produce your podcast.
Discover below the different steps involved in creating an immersive podcast with a podcast studio:
- Think about the whole series you're going to produce with your podcast studio. Think about the plot you're going to create to make listeners want to keep on listening every week.
- Write the storyboard for the episodes, including all the characters and settings. You can already think about the sounds you'll need to incorporate in each episode to turn your podcast into an immersive narrative.
- Once the team is set up and ready, with the help of your podcast agency, you can record the episodes in the studio. The podcast studio is responsible for recruiting the technical team (sound engineer, episode writer, etc.), the voice actors for each character and the recording equipment.
- Once the first episodes have been edited, you can move on to the editing and mixing part, to prepare clean, enjoyable audios for your listeners. This is also the time to incorporate sounds, ambiences and noises to make the podcast more immersive, using the latest technologies.
- Before uploading the episode to the listening platforms (Apple Podcast, Ausha, Spotify, Deezer, etc.), take the time to integratethe podcast into your marketing strategy with your podcast studio. Because now your audience has to find your podcast immersive ! By creating an entire communication strategy around the launch, you'll make listeners want to discover your immersive narrative.
- A few weeks later, check in with your podcast studio to analyze listener feedback. What are your statistics? How many listens per episode? Do listeners follow the podcast through to the end? All these results will enable you to see if you're on target, or if you need to make any changes to your marketing strategy or episodes.
Immersive storytelling allows the listener to be plunged into the heart of your story, whether fictional or not. By creating a universe with words, voices and a rich soundscape, the listener's mind takes charge of creating the visual dimension with his or her imagination. A podcast studio, like Calliopé, brings you all its technical skills to create real aural experiences...
Margot BURON
