Strategy
11/4/2025
Which sectors can benefit from immersive podcasting?
As children, stories made us sleep... As adults, they make us dream... But above all, they attract and keep our attention awake. And at a time when a user's attention span has shrunk considerably(we're talking 3 seconds for a website), stories are essential. But there are techniques, developed since the dawn of time, for telling a story. The Calliopé team thought these techniques could help your podcast grow with your audience.
If you want to offer your listeners better audio content, read on.
What do you think will happen once listeners get used to podcasts? What types of podcast will they prefer? Classic guest interview podcasts? Or immersive podcasts with a real narrative structure, a storytelling that makes you want to listen to the story and the podcast all the way through? I think you've got the answer...
Already in 2012, storytelling was the most effective element for creating effective content.
Source : Why isn't marketing's version of storytelling working?
And the truth is, the years go by but the good recipes remain, since in 2016 "becoming a better storyteller" was favored by 41% of B2B content creators.
Source: Recycling web content: why and how to do it effectively
The StoryDoing© study shows that storytelling is the key to the success of online content.
Whether it's a documentary or a fiction podcast, they all need a clear structure. To help you, we've put together a list of different storytelling formats you can use for your podcast.
This structure is virtually the same as the first, but with more detail.
You're going to hate this answer... It depends! Yes, it depends on your audience and what they expect, but you should know that a 5-act structure gives your story more depth, while a 3-act structure focuses on the important points of a good story.
To master storytelling in a podcast, you need to be in control:
To make your life easier, we've listed three utlra-important tips you can use to create your storytelling.
Thinkof his emotionally-charged films, there's always a little background music that makes you drop a tear! Identify the right kind of music or sound that can embellish your story and make it more impactful.
Thetechnical aspects of sound are crucial to the success of a podcast (We avoid background noise).Make sure your audio quality is excellent and that your voice is clear and audible. Your voice should exude confidence... It's your story, your idea, your expertise after all!
Keepyour script simple and concentrate on one or two stories within the story.Too many threads in the story, flashbacks will leave your listener confused. Excess content means noise in the listener's head, who will prefer to shut it down.
A good story can be found almost anywhere.Finding inspiration will mostly depend on the type of podcast you want to produce.But...I'll let you in on a secret. Are you ready? To succeed in storytelling, find elements with a strong emotional component: it must evoke a memory in your listener. It has to evoke a memory in your listener, awaken something in them linked to their own experiences:
"For successful storytelling, find elements with a strong emotional component."
In fact, this statement is based on numerous studies which suggest that :
Below, you'll find 7 sources of inspiration for creating your podcast's storytelling:
" In the Dark" is an excellent podcast in the true-crime genre. The narrative structure is really well done. You'll understand how to keep your listener's attention."We Share the Same Sky" is another podcast built in story form, it's a documentary podcast about life in the Holocaust." 1619 " and " Wilderness " are two other podcasts with captivating narration by podcasters.
A PROJECT?
A PROJECT?
A PROJECT?
A PROJECT?
A PROJECT?
A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.
Reach out to us