Strategy
Why use a podcast creation agency?
For several years now, the advent of telecommuting has had an impact on employees' sense of belonging to their company. It's harder to feel involved when you're working remotely or in a large group. To bring employees closer together and address each of them, the internal podcast is an effective solution! Staying abreast of the group's projects, discovering the different professions within a department or even anecdotes about the brand can help reinforce the feeling of belonging to the company. Find out how to create your own in-house podcast.
What is an internal podcast?
An in-house podcast is an audio medium aimed exclusively at your employees. Corporate podcasts can be produced in-house, or outsourced to a podcast agency such as Calliopé. Like a classic podcast, your employees or partners can listen to it whenever they like, as a complement to an activity or during breaks. You can use it as a means of internal communication for several reasons:
- to share the company's values;
- to tell the brand's story;
- to inform employees about upcoming projects;
- to train employees in new processes;
- to enable them to talk to each other about the podcast.
Why choose podcasts to unite your teams?
By combining podcasting and internal communication, you can strengthen your teams' sense of belonging to your company. Particularly if your company has hundreds of employees, or if your teams are full-remote and work remotely. This is your chance to reach them directly, whispering in their ear the information that's important to your company. You can also take advantage of the opportunity to showcase your employees and celebrate their work. Some may even discover the work of their colleagues!
How to create an internal podcast?
Creating a company podcast requires a substantial investment, so you need to plan several episodes in advance to keep your employees on the edge of their seats! From choosing the format to broadcasting the podcast, find out what's in store.
The format and content of your internal podcast
Before you start producing your podcast, choose the format that will best suit your internal listeners: interviews with employees or partners, storytelling to tell the brand's story, or contributions from experts in your industry. Just like a traditional podcast, you'll need to find an intro jingle, as well as an outro and some surrounding music! Of course, each episode needs to be prepared in advance with a script or interview plan, for example. Check out some examples of in-house podcasts for inspiration.
How do you distribute?
There are several ways to distribute your internal podcast:
on traditional listening platforms (Apple Podcast, Deezer, Spotify, etc.) to reach a wider audience;
on Youtube or SoundClound with private access if you don't want to reveal the podcast content to the general public;
via an internally developed tool or direct messaging (Teams, Slack, etc.);
on your company intranet.
You can also plan an internal newsletter for each new episode to encourage your employees to listen to the new episode. And don't hesitate to include games or competitions to encourage employees to listen to and share the podcast internally.
Margot BURON
