Why are podcasts in vogue?

According to the Yougov 2022 report, 20% of French people who have never listened to podcasts plan to do so in the coming months. When you consider that the French listen to an average of 100 million native or replay podcasts, this figure speaks for itself. Podcasts are on trend and are not about to leave the daily lives of the French - quite the contrary... We take a closer look at this phenomenon.

Podcasts are always on trend

Every year, podcasts play an increasingly important role in the daily lives of the French. But what are the reasons for its popularity? Calliopé tells you more...

A wide range of content

The first thing you need to know about podcasts is that there's something for everyone: fiction, current affairs, testimonials, documentaries, learning a new language, behind-the-scenes on a brand, etc. Whether it's a native podcast or a replay of a radio show, there's something for every listener. Whether it's a native podcast or a replay of a radio show, every listener can find a program that suits them.Thanks to their steady pace, podcasts build audience loyalty. Listeners look forward to their weekly or monthly episodes! A relationship of trust is gradually established between the brand or podcast presenter and its audience.

A medium to be consumed everywhere

The word podcast comes from the contraction of Ipod (Apple's famous MP3 player) and "broadcasting". A podcast is therefore a program that can be broadcast anywhere. And that's one of its strong points: you can listen to a podcast while running, cooking, working... Or even on the train, in the car, on the subway, or in your warm bed at night.

Free content

Another advantage of podcasts is that they're free! So you can be entertained or informed for free, and with little effort. But podcasts are also a means of communication for brands. They can whisper in our ears all the benefits of their products and services. Listeners are all the more attentive as they are in a listening position, all ears waiting for the content of their favorite podcast...

Podcast highlights

New podcast shows are born every day around the world, and France is no exception, with 200 million podcast episodes listened to every month. Discover the key podcast figures in our dedicated article. Why is it such a success?

Its accessibility

As mentioned above, podcasts are accessible to everyone. You can listen to it for free on any listening platform, with a few commercial breaks if you're not a subscriber. And it's available 24/7. It's a great way to have fun anytime, anywhere: coffee breaks at the office, the daily commute on public transport, or even in the middle of the night when you can't sleep!

Its interactivity

Many native podcasts offer the possibility of interacting with the presenter or asking questions. In this way, the listener becomes an active participant in the podcast. Podcasts are also easy to broadcast and share on social networks. In just a few clicks, you can send Bliss' latest testimonial to her pregnant best friend.

Its various functions

Podcasts can be used for a wide range of purposes, from entertainment and information to personal development and behind-the-scenes insight into a company. Want to know more about podcast trends? Visit the Calliopé podcast FAQ!

Margot BURON