Why make a company podcast?

Today, more and more French people are listening to podcasts on a daily basis. Whether it's fiction, audio documentaries, interviews with young mothers or an audio round table, everyone can find a format to entertain or inform them. Brands are well advised to seize the opportunity and create their own corporate podcast. Calliopé explains why this new communication tool is so popular with listeners and brands alike.

What is a corporate podcast?‍

A company podcast, or brand podcast, is a communication tool that gives a different vision of your brand, reaching your customers and prospects in a different way. Every company has the opportunity to create its own native podcast, i.e. an audio program that is not a rebroadcast of a radio program, but a pure branded podcast creation. This inclusive and entertaining format can be listened to at any time of day, while walking, driving or even before going to sleep. With a branded podcast, you can address your customers and partners in a different, more informal and original way than through traditional channels.

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Opportunities to create your own company podcast

A brand podcast gives a brand, such as a luxury brand, the opportunity to create a close bond with its customers. You can showcase your internal resources (human resources, company partners, subject matter experts, etc.), answer your customers' questions or demonstrate your legitimacy in your sector of activity to reach new prospects. The idea is to make your listeners want to come back for more episodes, by setting up a real meeting with them.

But creating a brand podcast can also help you develop a bond with your employees internally. You can take advantage of the opportunity to promote certain employees by getting them to talk about their core business, or inform your employees about major upcoming projects for the brand. In this way, you create a closer bond with them, more intimate than a newsletter or intranet.

Calliopé helps you create your brand podcast

The Calliopé agency specializes in the creation and production of branded podcasts. We'll support you from conception to promotion of your corporate podcast, including voice casting, episode writing, editorial planning and sound identity creation.

When you work with corporate podcast professionals, you can be sure of the success of your native podcast! You'll be able to raise your brand's profile thanks to a new medium that's accessible to everyone. The Calliopé agency can help you find your way around the many corporate podcast formats: interviews, fictional or narrative narratives, or even solos. Find out more about the different possible formats in our dedicated article here. For customized support, contact us !