How can an internal podcast strengthen communication and team cohesion?

All modern companies need to use state-of-the-art internal communication tools to find new talent, but also to ensure that their employees stay with the company. So it's vital for the company to communicate with its employees in the right way, so that they are informed quickly and feel proud to be part of the team.

In this article, find out why integrating audio content into your internal communications strategy can make it better, and ensure staff cohesion.

The internal podcast: a revolutionary technique for involving your employees

Every company that wants to be inclusive and involve its employees absolutely must develop an internal podcast. The aim here is to give employees a voice and show them that their contributions are valuable. They can talk about their experiences, share their challenges, successes, projects and aspirations for the future.

The audio format is particularly captivating because it's an excellent, more human alternative to traditional emails and newsletters. Encouraging employees to co-host shows, suggest themes or actively participate strengthens their sense of belonging and boosts corporate culture. In this way, they'll be motivated to participate in the creation of the podcast, from choosing the topic to promoting the content, right through to recording the program.

Involving employees improves their general communication and motivation levels, while making the working environment more positive and viable. A powerful lever for internal cohesion increasingly used by companies.

The internal podcast to help employees discover the company

Many employees, old and new, work for a company without really knowing its history. The internal podcast can play a vital role in remedying this situation, by informing staff members about the company's background, challenges and overall vision.

Newcomers can use the podcast as an integration guide, presenting the company's organizational chart, teams, internal procedures, corporate charter and much more. In this way, newcomers integrate more easily and understand how the company works without difficulty.

As for existing employees, they can keep abreast of new developments, while actively participating in the life of the company. In this way, the regular, ongoing broadcasting of internal podcast episodes helps to unite all staff around a common identity culture. It's an ideal tool for forging strong links between all teams, particularly when it comes to carrying out a group project.

If you are new to in-house podcasting, we recommend working with a professional podcast agency such as Calliopéto support you at every level and produce top-quality content.

Podcast strengthens internal team communication

One of the major advantages of a company podcast is that it reaches the widest possible audience within the organization, both physical workers and telecommuters. Broadcasting is simple, fast and possible on a variety of platforms (computers, tablets, phones).

You can customize each podcast episode to address a specific issue. If you want to make an important announcement, offer a quick training course, broadcast an interview with an internal expert, or simply inform your employees of new reforms, you can use a different podcast format. This way, your content is more punchy and engaging, and clearly meets a need. Messages shared via podcast are more direct, therefore more audible, and have a greater impact with listeners.

Using a podcast allows you to highlight team projects and initiatives carried out within the company. For example, you could dedicate an entire episode to presenting to all employees an innovative project carried out by a team, or the announcement of a new strategic partner. Highlighting these successes boosts employee motivation, showing them that a job well done is recognized and acclaimed.

The podcast also serves to showcase their talents, ideas and experiences, and gives them a platform for sharing their know-how with each other.

Want to create your first in-house podcast? Find out how here.

Human resources recruitment through internal podcasts

Human resources departments can use internal podcasts for recruitment purposes. During interviews, the human resources manager can share employee testimonials, present the company's values and culture, and ask potential candidates specific questions to test their level of proficiency.

The podcast format brings a more human and authentic touch to recruitment, enabling the selection of the best candidates, those with a vision and spirit that best fit the company. So, not only does the podcast enable the recruiter to select potential employees, it also lets the latter know whether the organization's working environment is what he or she is looking for.

To make your podcast even more powerful, don't hesitate to use storytelling. Tell stories to create an emotional connection with your listeners.

Get help from professionals like Calliopé if you prefer to entrust this task to a specialized agency.

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