Brand podcast and cybersecurity: a budding love affair?

GPT Chat has revolutionized the web world. Yet for all the good this tool can do, it comes with its own set of problems...One of them, the ease with which you can :

• Find "breaches" in a site's code to attack it,
• Copy someone's writing style to create online scams,
• Copy someone's voice to create other scams...

In other words, cybersecurity is going to be one of the key, if not mandatory, topics of 2023 and 2024.One medium stands out from the crowd to help this format along... Yes, you guessed it: the podcast.Here's access to our latest research on the close link between the podcast and the cybersecurity sector.

Why does the cybersecurity sector need to communicate?

The human impact of cyber attacks

I'm not getting ahead of myself when I say: "Without human error, there are no cyberattacks", and if I'm sure of this, it's because all the cybersecurity statistics point in this direction: according to Cybint, 95% of data breaches are caused by human error... And what's worse, this error is - for the most part - avoidable.

source : Comptia

The rise in cyber attacks and the Covid effect

Yes, because, once again, all the statistics point in the same direction...

source : Purplesec

The problem is that as the years go by, the attacks intensify, and a new phenomenon has come to accentuate the problem... Yes, you've guessed it... COVID-19.

source : Searchlogistics

And the figures here are brutal: since the pandemic, cybercrime has risen by +600%, partly due to the explosion in teleworking.

source : Stefanini.com

Companies still unaware of the problem

This is extremely worrying, because according to an IBM study, a company that is the victim of a cyber-attack takes :

• 280 days to find and contain it
• $3.86 million to deal with the situation.

As proof of this, 44% of companies have not carried out any specific training to prevent these cyber-attacks, which can be linked to teleworking... Yet you know as well as I do that it's human beings who cause them and therefore... can prevent them! The need to educate, communicate and make your audience understand is decisive in the fight against cyber-attacks.

source : Searchlogistics

Podcast: The ultimate communication tool for cybersecurity?

Podcast flexibility for cybersecurity

You can't prevent a cyberattack the same way you learn to pick your vegetables.It takes time to explain, it requires going through understandable analogies and examples to project.Inevitably, an Instagram story or a simple LinkedIn post wouldn't be rich enough in information to understand these complex elements.

We talk about this in more detail in our article on the best length for a podcast.

Another advantage of podcasts is that they respond to this problem by offering a wide range of formats:

• Short interviews,
• In-depth interviews,
• 1-minute episodes,
• Formats in between,

A growing cybersecurity audience

source : Megaphone

And this time, France has nothing to envy its neighbors, with podcast listening up by +379% in 2022, followed by Spain (+298%) and Italy (+244%).

Podcast: an ideal tool for cybersecurity recruitment?

An educated audience

Attracting talent is one of the major challenges facing the cybersecurity sector, and here again the podcast format comes to the sector's aid: 45% of podcast listeners have a university degree, and 68% are more likely to have a doctorate.

An innovative audience

source : Statista

I'd go even further and add that one of the world's most innovative nations, Sweden, is the world's biggest podcast consumer, with 48% of its population listening to podcasts.

An audience eager to learn

source : Edisound Search

According to "The Infinite Dial" report, the number one reason why listeners tune in to podcasts is: "to learn new things "No, I'm not making this up, there's the idea of increasing one's knowledge and developing one's skills... Which seems to me to be very much in line with the needs of the cybersecurity sector.Whether it's for :

• History,
• The news,
• True stories,
• Favorite pastime,
• New brand / new product mentioned in an ad,

Want to know more? We've prepared an article on the different types of podcasts created by brands in the cybersecurity sector.

Avner UZAN