Talking about your branded podcast on Linkedin

Gone are the days when Linkedin was just a place to post your CV, talk to recruiters and eventually find a job.

Since 2013, when it was acquired by Microsoft, Linkedin has been the #1 professional social network... IN THE WORLD!

So you see... We're not talking about a little kebab in Bobigny here, so this is a key platform that must be part of your podcast promotion strategy.

Linkedin's audience is an educated one

Coincidence or scientific reality? Linkedin's audience is an educated one. Think of Linkedin as a platform where executives, students and entrepreneurs rub shoulders. The good news is that this is the same audience that listens to podcasts, with 46% CSP+ according to the latest Havas study (CF our article on podcasts in France).

Promote your podcast where your audience is

To use Tinder's expression, it's a "perfect match". Your podcast will fit in with the type of content appreciated by the Linkedin audience. A godsend for generating more clicks on the play button, more listening time, more engagement.

Using Linkedin video to promote your podcast Since 2017, Linkedin has allowed native videos (that you publish directly on the platform).

Interesting? Yes, especially as these videos are all available in "autoplay" mode. So a Linkedin visitor scrolling through his or her news feed will automatically see the video promoting your podcast. Ideal to stop them scrolling, grab their attention and... Create more engagement.

Add subtitles to your Linkedin video

By default (at least until March 2021), video sound is automatically off. But above all, a professional social network means a desktop. So, very often, visitors to Linkedin will scroll through their news feed to :

- Find relevant information

- Monitor their network

- Pass the time, when the boss can't see the screen (often on Friday afternoons - don't play innocent!).

Only in an office do you try to stay in touch with what's going on in the office.

Watching a video with sound on means taking the risk of not hearing your boss arrive, of being seen as rude or even as a "slacker" (yes, yes... We know each other's family!).

That's why it's essential to add subtitles to make it easier to play your video without sound.

LinkedIn Video Autoplay + Subtitles = More engagement

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EXAMPLE

‍La particularité de Linkedin Video Good to know, the platform acquired by Microsoft has the particularity of offering even longer videos. In other words, where Instagram, Facebook and Snachat are limited, Linkedin lets you post videos up to 10 minutes long. Super useful, especially if your podcast is over an hour long, and you can make a beefy summary worth 10 minutes.

Please note: the Linkedin video file size must not exceed 5 GB.