Where to broadcast a branded podcast?

I'd love to tell you that podcasting is a simple matter of routine, but the realityis that it's not!Thetruth is, between production, interviewing the guest, editing, uploading... You'll soon be disappointed (and lose lots and lots of time...).We thought you'd need a plan for sharing your podcast, and here it is (if you're still reading)... Here goes.

"Where can I upload a podcast?

Why distribute your podcast?

Podcasting is necessary if you want to reach your audience.To put it simply, some listeners use Apple Podcast, others Spotify and others will stick with Google Podcast.So if you want your podcast to be found by your listeners you need to get it out there on these platforms.

What's the best podcast platform?

When we think of podcast distribution, we often think of Apple Podcasts, and rightly so, as Apple Podcast is still the market leader (and the oldest streaming platform, 2005).

However, there are other audio streaming platforms that generate a considerable number of listeners and could help you develop your podcast, starting with Spotify, the Swedish audio streaming platform with 150 million active subscribers. Its particularityis that it's the only audio streaming platform that has partnerships with social networks such as Facebook, making it easier to share your podcast (and generating more clicks).

Where to distribute your podcast?

On the Apple Podcast audio platform.Available in over 170 countries, the Apple Podcast platform needs no introduction.Long the leader, it's the platform on which you should broadcast your podcast.Often, new features that promote listener engagement are introduced, such as :

• Premium subscriptions,
• Commercial-free listening

On the Spotify audio platform

Spotify's ambition is to be the leader in the podcast market. As proof, they recently acquired Anchor and Gimlet Media, two tools specialized in podcasts.This is the place to broadcast your podcast to get a massive audience of over 270 million users a month.On the Google Podcasts audio platformLaunchedin 2019, Google Podcasts is the only way to listen to podcast episodes since the demise of Google Play Music.It's also the ideal place to boost your podcast's SEO (and see your podcast discovered).On the TuneIn platformSavvylisteners love this platform.Good news for you, there are currently over 75 million of them.On the Stitcher platformBeforethe arrival of Google Podcast, Sticher was an alternative to Apple Podcast for Android users.Its special feature?It's available in :

• More than 5 car models
• Cars with Android Auto,
• Cars with Apple's CarPlay.

So it's the platform to reach podcast fans while driving.On the Pandora platformPandorais one of the most popular streaming platforms among podcast listeners.Its "Podcast genome project", launched in 2019, has enabled the platform's users to benefit from more advanced podcast recommendations than on other platforms .Its power of recommendation makes it one of the best platforms to introduce a podcast to.On the Deezer platformFormercompetitor of Spotify, the French streaming platform Deezer has a community of 14 million users in Europe.The podcast category was recently added to the Deezer platform.On the Castbox platformCastboxis a podcast platform with a very SEO (Search Engine Optimization) focus.It is therefore, in addition to Google Podcast, a good place to broadcast your podcast.Other podcast broadcast platforms

• Overcast
• Pocket Casts
• Castro
• Amazon Music
• Podcast Addict
• FM Player

The danger of distributing your podcast manually

Publishing your podcast manually is totally possible. But it can cost you... time! For example, publishing a podcast on a platform like Apple Podcast requires 4 to 5 steps as follows:1. Publish your podcast on a hosting provider,2. Find the RSS feed for your podcast,3. Create a new Apple ID,4. Log in to your Apple Podcast account,5. Add your new podcast on Podcasts Connect.Now multiply these 5 steps by the number of podcast distribution platforms like Google Podcast, Spotitfy.And add to that the specificities of each platform...Then the waiting time for your podcast submission to be validated...I think we've understood each other... We need to find another solution.

Use podcasting applications

The solutionis to use automated podcasting platforms.

Free podcast applicationsSomefree applications allow you to automate the whole process, such as :

• Anchor.fm,
• Spreaker
• PodBean
• SimpleCast
• Spreaker

I know, you're thinking, I'm going to use these tools straight away!Wait, there's a hidden problem...The problem?The free version of these platforms has limitations such as :

• The size of the audio files you can host,
• The limited broadcasting time of podcasts,

Paid podcasting appsPaidpodcasting apps are a dime a dozen. To help you out, we've put together a table of the 3 most popular.

Special audio features

Rates for podcasting platforms

Buzzsprout

- Integrate a podcast player directly into your website (present a single episode or an entire playlist of episodes)

- Easy-to-use analytics dashboard with an algorithm that estimates the number of listeners each episode receives in the first 90 days

- Add chapter markers for each episode.

- Free: download 2 hours per month and episodes are hosted for 90 days.

- 12/month: 3 hours download/month, hosted indefinitely, unlimited storage.

- 18/month: 6 hours more download time each month than the free version.

- 24/month: 12 hours more download time each month than the free version.

Podbean

- In existence for over 10 years

- Hosting over 540,000 podcasters

- Mobile application

- Enables dynamic advertising insertions

- Patreon program to accept recurring revenue from listeners

- Automatic YouTube downloads

- Self-publishing on social networks like Facebook and Twitter.

- Basic (Free and Open Source): 5 hours storage and 100 GB per month.

- Audio unlimited ($9/month): unlimited storage and bandwidth, professional themes, advanced design and access to the advertising platform.

- Unlimited Plus ($29/month): Patreon program and dynamic insertion of advertisements.

- Enterprise ($99/month): multiple domain names, private podcasts, advanced statistics and live chat support.

Transistor

- Hosts podcasts such as Drift, Honeybadger, and Cards Against Humanity.

- Host unlimited broadcasts.

- Manage multiple users per account.

- Generate branded websites with your own domain name

- Distribute your podcast to major social networks

- Advanced analytics tool for generating reports.

- Simple migration tools to import your existing flow from Libsyn or Anchor.

- Starter plan ($19/month): Podcast hosting and unlimited episodes, up to 2 users and 10,000 downloads/month.

- Professional Plan ($49/month): Up to 5 team members and 50,000 downloads/month.

- Business plan ($99/month): up to 10 team members and 150,000 downloads/month.

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