Promote your branded podcast on Twitter

No, Twitter isn't just the late Donald Trump's favorite network and a haven for rapper Booba since he was ousted from Instagram for life.It's also a micro-blogging platform where journalists, startup CEOs, and executives can be found.The tone is much lighter, authentic, and real than on Linkedin, and twittos are hungry for new information.But how do you promote your brand podcast there?

Pin your podcast's tweet

Like Facebook, Twitter allows you to "pin" a tweet. In other words, this means positioning your tweet at the very top of your account's News Feed, which is the first thing a user of the blue bird will see about your account.According to twitter, a pinned tweet generates 10x more conversions than a regular tweet (which often drowns in the News Feed).Unfortunately, not all pinned tweets generate the same performance (that would be too easy, wouldn't it?)EXAMPLE

Select a call to action that encourages clicking

The tweet pinned to your account should entice the user to find out more, to inquire, to click.The goal is to arouse their curiosity quickly, to turn them from tweeters to listeners.Here, adding a powerful call to action can really help.We'll think of something more personal like :

• I discovered the 1st episode,
• I get rich in 10 minutes,
• I'm listening to the new episode.

Bonus: pin the tweet that generates the most engagement

If one of your tweets generates a lot of engagement, all the ingredients are there. You have 2 choices:

• Let this tweet do its time and then die
• Give this tweet a second life by pinning it

I guess the second option sounds sexier... Among all your tweets, take a look at your statistics. Does one of the tweets that mentions your podcast generate more engagement? If so, you've got your big winner! Maybe it's a tweet that talks about the most :

• Popular for your podcast,
• Commented by your listeners,
• Clicked by Internet users.