Exploring the different production options for branded podcasts.

So, the podcast seed has sprouted inside you? Would you like to join the adventure of branded podcasts? If you've already come up with the idea that will set you apart from your competitors, you're probably wondering how to go about producing your own branded podcast. There are several options open to you: on your own, with the help of a freelancer or with the support of a specialized agency. Calliopé takes a look at the different ways of producing your corporate podcast.

Make your own brand podcast

The simplest solution may seem to be to bring the production of your branded podcast in-house. In this case, you take care of the podcast yourself from A to Z:

• idea search;
• editorial line construction ;
• guest selection and contact;
• podcast recording in audio and/or video ;
• episode editing ;
• distribution on podcast platforms;
• promotion and communication around your podcast.

If this non-exhaustive list doesn't scare you, you can go ahead and produce your own podcast. To produce your own branded podcast, you'll also need the right equipment. This basic investment will quickly pay for itself if your corporate podcast is a success. But keep in mind that it does represent a certain cost, as do the hours spent recording, editing and broadcasting your podcast. Technical knowledge is also required to edit your digital audio. Make sure you've got the skills in-house before embarking on self-production.

Call in a professional to produce your branded podcast

If self-production seems too complex to produce a branded podcast, you can call on a professional who will take care of all or part of the creation of your branded podcast.

Working with a freelancer

Today, it's easy to find a freelancer to help you produce your branded podcast. What's more complicated is finding the right freelancer for you! As in any field, some professionals are better suited to your way of working than others, so hiring a freelancer to edit, format and/or broadcast your podcast will save you a considerable amount of time in managing your digital audio. But working with a freelancer also obliges you to check their work to make sure it's in line with your editorial line.

Delegate production to an agency

A specialized podcast agency like Calliopé can take care of the entire production of your podcast. Podcast agencies, whose core business is podcasting, have the experience, technical production facilities and human resources to support you. Most of them produce the best podcasts in France.a corporate podcast agency brings you its expertise in creating your editorial line, preparing interviews, recording the podcast, intros and outros, distribution and, above all, communication around your podcast! If working with a specialized agency seems costly, you'll soon realize that the investment is well worth it, both in terms of monetizing your podcast, and saving time in producing your branded podcast.

Margot BURON