Podcasts as a tool for winter sports destinations

Podcasts and luxury brands have had a love affair for several years now. This communication channel reaches listeners right to their heart's content, enabling them to reach out to new customers. Now it's the turn of tourist destinations to use this medium to extol the virtues of their winter sports resorts. How about telling the story of your resort with a log fire in the background? What better way to stimulate the imagination of your listeners and make them want to come and discover this little paradise for themselves...

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Storytelling for winter sports destinations

The branded podcast is an essential tool for transmitting emotions to listeners. With sound, you can revive sensations, bring back memories or let your imagination take over... To combat the dreariness of autumn, immerse yourself in a luxury tourism podcast and escape... You'll find yourself dreaming of lying on warm sand with the ocean waves in the background, or putting on your skis for a session on the immaculate mountain... Storytelling is perfectly suited to a luxury tourism destination podcast. It enables a story to be told as part of a well-honed communications strategy. So, thanks to storytelling, listeners can more easily project themselves into the destination...

To create your luxury tourism podcast, you can choose different angles:
- a travel guide giving advice on your winter sports destination;
- tourists delivering their travel anecdotes;
- guest influencers or content creators promoting your destination;
- local tourism players presenting their products or services.

All this information, told in "storytelling" mode, enables listeners to imagine themselves on vacation, and to create a link with your winter sports destination.

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When podcasting meets luxury tourism

As mentioned above, branded podcasts invite total immersion, appealing to the senses as they listen. It's an ideal tool for luxury tourism destinations that want to appeal to a new clientele, while retaining existing ones. Thanks to corporate podcasts, winter sports resorts can enhance their customers' experience. A podcast can help them plan their trip by presenting the adventures awaiting them in the resort, or the little restaurants where they can enjoy a delicious meal after a good day's skiing. Some large hotels use storytelling in the luxury sector to inspire listeners to discover their services, such as the Mariott International podcast or the Four Seasons Hotels and Resort podcast.

To find ideas for your podcast dedicated to luxury tourism, you can praise the assets of your ski resort, highlight local businesses or talk about upcoming events for the season. For lovers of ASMR, the podcast gives you the opportunity to record the sound of footsteps in the snow, skis sliding down the mountainside, or even the laughter caused by a great fall! It's sure to stir the emotions of your listeners!

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Margot BURON

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