Podcasting in the workplace: how to use it?

In today's fast-paced society, information must be accessible everywhere, all the time. With 42 million listeners in France consuming at least one audio medium a day, podcasts have made a name for themselves. Today, it is an essential communication tool in all sectors of activity, whether aimed at companies' target audiences or their own employees. So how can you make the most of podcasts in your business?

Create a native podcast

As you can see, podcasts are on a roll, and companies have not remained indifferent. By 2021, podcasts were already the ^7th most popular channel for commercial advertising worldwide. 

Podcasts are useful for generating online traffic, boosting SEO and communicating brand events. Ideal for enhancing your content strategy, podcasts also help build trust with your audience by promoting a brand image that's accessible and in tune with the times. 

‍Creatingan original native podcast that plunges listeners into the heart of a brand's universe is within the reach of all companies, from small designers to major luxury houses. There are many examples, such as the podcast in luxury Dior Talks, launched in 2019 with the collaboration of the Calliopé agency, which has completed the brand's digital ecosystem by offering original, powerful content that is true to the DNA of the Dior house. 

Faced with the resurgence of podcasts, companies need to be increasingly creative. Maintaining interest and creating a real meeting place are major challenges if you want your podcast to take off on the platforms. 

Strengthen your corporate communications

While the value of podcasts as part of a company's brand content is well established, what about in-house podcasts?

In the age of post-confinement and telecommuting, companies have had to redouble their efforts to maintain team cohesion and find innovative ways to boost communication between employees. Often drowning in e-mails, employees lose information and can no longer keep abreast of company news.

Available at any time and infinitely listenable, the internal podcast is the perfect tool to ensure that employees never miss a thing. Whether it's to train, mobilize, entertain or unite, podcasts can meet all your company's needs.

How to launch a company podcast? 

200 million podcast episodes are listened to every month in France. It's hard to stand out from the crowd! You don't want to come up with dull, boring content that will leave your listeners in the lurch, and your podcast in the lurch. But where to start? Whether you want to create your own podcast to increase your digital engagement, or to improve your internal communications, Calliopé is here to support you from the creation of a corporate podcast right through to its distribution. Working with corporate podcast professionals is your guarantee of audio success!

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Margot BURON