Podcasting in internal communications: examples

Examples of successful internal communications using podcasts

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They're on the increase, yet some brands don't always understand the benefits. 

Here are 5 reasons to launch an internal communications podcast: 

1. The internal communication podcast

The aim here is simply to ensure that employees know what's going on within their company. 

American Airline launched its "Tell Me Why" podcast with this in mind, after analyzing a need internally.

More than 100,000 of the company's employees wanted to know more about :

• Corporate policies, 
• Why decisions are made that affect employees in the field, 
• Consumer feedback.

This seems to have been a good idea, since the company has several seasons of its podcast under its belt.

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2. The corporate culture podcast 

Corporate culture is what : 

• Attracts talent, 
• Retains talent, 
• Improves employee productivity

Some brands(often in tech and startups) know just how important this is. 

Such is the case with Netflix's "WeAreNetflix Podcast", their internal communications podcast.

A podcast that invites Netflix employees to talk about their work and life at Netflix. 

A way to : 

• Sharing values, 
• Telling stories to your team in your own voice,
• Celebrate the victories that define you and build your culture.

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3. The learning and development podcast

Developing talent is a challenge for the modern company. 

Here, Tata Steel's "Steelcast" podcast takes a look at the issues affecting the company. 

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The aim of this podcast is to offer solutions for its leaders located in the 4 corners of the UK. 

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4. Onboarding podcast 

According to Alexandre Grenier, Co-founder at Workelo, one employee in five may be thinking of leaving the company on the first day, because a number of things are happening that could make them feel uncertain about their choice.

Here the internal communication podcast is used to facilitate the integration of new talent(and avoid this problem).

Whether it's everything you need to know about : 

• Corporate culture, 
• The functioning of the basic elements within the company 
• What success looks like in the new role, 

These podcasts help put new talent on the fast track to performance.

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Calliopé agency's opinion

With the explosion of telecommuting or "remote work", this type of podcast is becoming increasingly popular. It enables new recruits to be quickly aligned with existing employees.

5. The brand podcast 

The aim here is to reinforce the brand's image.

This quickly makes it possible to be seen as an employer of choice. Slack, the collaboration app does this very well, as it has been delivering a podcast since 2015.

It covers the topics of :

• Work/life balance,
• The world of work,
• Improving productivity.

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The benefits of an internal communication podcast.

If it appeals to Netflix, American Airlines or Slack, we can imagine that it's no coincidence...

And that podcasting in internal communications brings real benefits to the company.

But which ones?

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Let's take a closer look.

Internal communication strategy with podcast

Unlike one-off actions such as internal physical events (end-of-year, Christmas or members' parties, etc.), an internal communication podcast enables information to be disseminated in a way that :

• Permanent, 
• Open, 
• Fast.

Genuinely engaging employees 

The average e-mail is read in 13.4 seconds. In other words, it flies by!

Conversely, 80% of podcast listeners finish their episode (which can sometimes last an hour).

A Storyboard study even estimated that employee engagement in internal communication methods is less than 20% (March 2020 research by Storyboard).

This coincides with Deloitte's study which found that 87% of companies cite employee engagement as their main challenge!

New internal communications tool

There are no physical, financial or accessibility limits. 

Podcasting is an internal communications medium that is suitable for, involves and easily addresses all employees. 

Very easy to use, not as restrictive as video, it is suitable for all internal targets.

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Explore topics in depth

Slack, e-mail or any human resources management tool are not calibrated to explore a subject in depth.

Internal communication podcasts can run for up to 2 hours per episode, invite experts from the 4 corners of the world and be listened to from any medium.

• Greater employee commitment
• Cultural building
• Learning and development
• Improved employee retention

Measuring the performance of the podcast and its internal communication campaign

Once again, if we compare the internal communication podcast to a physical event, it would win the round by a wide margin.

How? 

Quite simply, because in-house podcasts allow companies to get out of their own way. 

A company will soon know: 

• Number of podcasts downloaded, 
• How listeners rate the podcast (5 stars),
• Traffic generated by the podcast to the site.