Strategy
20/12/2024
Branded podcasts: give your company a unique voice
Do you already have a well-honed marketing strategy for your brand? But do you know the power of branded podcasts ? Now an integral part of many marketing strategies, podcasts enable you to reach both your core target audience by choosing a subject of expertise, and new potential customers. Easily accessible to everyone, branded podcasts can set you apart from your competitors. Find out how to integrate it into your marketing strategy.
Why integrate podcasts into your marketing strategy?
There are many reasons to make podcasts an integral part of your marketing strategy. Whether it's to stand up to your competitors, improve audience engagement or reach new customers, podcasts are the answer to everything!
To stand out from the competition
With a branded podcast, you can position yourself ahead of your competitors in this increasingly popular new form of communication. If some of your rivals in your field already have their own corporate podcast, there's certainly still room for your brand or company. By choosing podcast content that differs from that of your competitors, you can gain a foothold in this market, which is not yet saturated.
Rely on experts in your sector to testify in your podcast, thus establishing your expertise in the field. Give your employees, partners or even customers the chance to speak up for you. Adapt the content of your podcast to your marketing target and potential audience .
To build audience loyalty and commitment
The podcast is a communication vehicle that creates a special bond between the listener and the brand producing the program. By producing your own branded podcast, you have the opportunity to reach your marketing target in a new way. It's an opportunity to use a different or disruptive format, to show a new side of the company or brand.
Thanks to the attentive listening associated with podcasts, your listeners are more inclined to engage with your brand. Don't forget to add a CTA (Call to Action) at the end or middle of your episode to encourage listeners to discover your products or services.
To meet a new target
Podcasts enable you to reach not only your core audience, but also potential customers you wouldn't have known about through more traditional marketing channels such as social networks, print or display. It's also possible to reuse podcast content by turning it into blog posts, LinkedIn or Instagram publications, for example. The podcast can be fully integrated into your 360° marketing strategy.
How can you add podcasting to your marketing strategy?
There are several options for integrating podcasts into your marketing strategy:
- create your own podcast by working with a podcast agency like Calliopé;
- sponsor a podcast with your brand, by choosing a podcast that is close to your business sector;
- become the voice of a podcast by offering your expertise. In this way, you can reach a new audience and perhaps a new clientele.
So you can easily add the corporate podcast to your overall communications strategy, reaching out to new audiences.
Margot BURON
