Strategy
11/4/2025
Which sectors can benefit from immersive podcasting?
30 years ago, the best place to connect with your customers was in their cars! The first thing they did was turn on the radio, before turning on the ignition. Today, before they take their car, their shower or their commute... these same customers launch a podcast. Beautiful, isn't it? Yes, only brands have understood this, and today there are over 800,000 active podcasts. In other words, without promotion, your podcast will have little chance of reaching the ears of your listeners.
But for you, we've put together 4 central techniques for getting the word out about your branded podcast! Let's get started!
To see your branded podcast appear on iTunes, you have to submit it(And the same goes for all other directories).We won't lie, the process is simple but(yes because there is a but...) it takes time...Nevertheless, I have good news for you if you want to see your podcast appear on :
And above all, if you're interested in knowing the criteria for submitting your podcast to these directories... We've created a complete article on the subject: Where to broadcast a branded podcast?
Let your guests know as soon as your branded podcast goes live. You can create a template and even automate it. Keep in mind, however, that the more personalized your message...the better(if only for your brand image)!Some guests will also want to add this interview to their websites(Especially if your podcast or brand showcases them).
Contact the people you've mentioned in your show! Sometimes certain guests aren't available when you want them for your branded podcast. That doesn't mean you can't contact them after you've published the episode. Pull out the quote where you talked about their expertise and ask them if they'd be willing to share your show on social networks. Warning: this usually only works if everything you said was positive, of course!
Brand manager? Communications Director? Marketing Director? Introducing yourself as a guest on another show is a great way to showcase your brand's expertise and content to aligned, qualified listeners - especially if it's a podcast with an audience complementary to your own.
Personalize posts on each social media channelWhat works on Instagram doesn't necessarily work on Twitter(and vice versa).Each platform has its own type of user who expects different content.For example, we can say:
So do me a favor and don't post the same thing on every social network. Personalize, personalize, personalize!
Of course, these few tips are not enough. So, if you want to go further, we've prepared several comprehensive articles for :
The audiogram is a marketing technique that allows you to promote your audio content in a visual way.It's the combination of an image, a sound wave and an audio track.Use it to promote your podcast!
Add a transcript of the clip (like subtitles), so that users who scroll their social networks without sound can read your podcast.
Whether you're thinking of launching a podcast, or already produce one, YouTube is one of the best ways to get your show in front of new listeners. What's more, YouTube is well aware that the interest in podcasts is now being invested on a large scale in new, specialized audio functionalities.
Ratherthan simply adding your podcast to YouTube, you can create shorter 1 min sound clips. This way you'll captivate YouTube users who consume longer videos as well as those who prefer shorter clips.
+202 million French podcasts were downloaded in March 2022. That's +27 million more than the previous month (Source: Mediametrie)It also means (unfortunately for you)... That the competition for listening time is intensifying...Here are a few solutions that should help you attract more listeners.
Facebook, Instagram, YouTube, TikTok or Snapchat, all these social networks have their own advertising platform.The advantage? They all offer the possibility of targeting an audience based on their interests.You can exploit this technique in 2 ways:
Brands using influencer marketing earn around 18 euros for every euro invested (Source: Oberlo).currently under-exploited by podcast industry players, influencer marketing is an effective solution for finding, attracting and retaining new listeners.
Bear in mind that this podcast marketing technique requires a certain degree of reciprocity. So, if you want to work with an influencer, first think about what you can offer them in return! I insist, what are you going to offer in exchange?
Advertising on podcast apps is another very effective method.It's even ideal to use Spotify Ads to find listeners who are already fond of podcasts.Spotify Ads target free Spotify users (without subscription), in two ways with targeting by :
Every marketing director's dream is to place an ad at the Super Bowl, the World Cup or... on the first page of Google. And the use of AdWords, Google's advertising platform, is on the rise in the podcast sector (but there's room). Choose the search terms your podcast's users are looking for, and position yourself on what they're looking for to attract them to your audio show(unlike a Facebook ad that interrupts their scroll session).
A PROJECT?
A PROJECT?
A PROJECT?
A PROJECT?
A PROJECT?
A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.
Reach out to us