Create a branded podcast with influencers

These days, social networks are a must. Thousands of influencers exchange daily with their followers, whatever the size of their community. This is an opportunity for companies to co-create a brand podcast with one or more influencers. In this way, the influencer podcast immediately reaches an audience, thanks to the influencer's community. Discover how to find the right influencer for your podcast and reach your core target.  

Why use influencers?

Influencers already have a large community following them on social networks (Instagram, Tiktok, Youtube...). These followers are invested in their relationship with the influencer and therefore more likely to follow his or her adventures in a branded podcast, co-creating or hosting the podcast. By working with influencers, you can quickly build a loyal audience.

The hosts of well-known podcasts have also built up a loyal audience, and it might be a good idea to ask them to present your corporate podcast. They've developed a relationship of trust with their listeners, and can offer them a new "podcasting" adventure!

‍

How to work with an influencer for your podcast?

Now that you're convinced of the value of working with an influencer for your branded podcast, you need to choose the right person to co-create it and decide on the format you're going to propose.

Choosing the right influencer

In the world of podcasts, there's something for everyone! From mainstream podcasts like Léna Situations' "Canapé six places" to niche digital audio on luxury watches, for example, thousands of podcasts are available. This allows you to find "THE" personality who matches your brand to host or co-create your corporate podcast. The influencer must have an engaged community in your industry. This can even be a nano-community. They're even more invested, and your podcast will resonate with them even more!

Thinking together about podcast co-creation

Have you found the right influencer or micro-influencer to create a brand podcast together? It's time to start working together to choose the format of the corporate podcast you're going to create. Will you start with interviews between the influencer and experts in your sector? Or storytelling to tell your brand's story? You can also get the word out about your brand through advertising messages read by the influencer at the start of the podcast or in the middle of the episode. The message will be better received by listeners if it's delivered by someone they already like and trust!

Support from a podcast agency

The next step is to work on writing the podcast and preparing the production of future episodes. For this, you can choose a podcast agency to help you design and produce your podcast episodes, as well as distribute them on listening platforms. A podcast agency, like Calliopé, gives you the benefit of its experience and, above all, its network. Together, you'll be able to find the perfect influencer for your industry to promote your influencer podcast.

Margot BURON