What is the process for writing a podcast with a specialized agency?

You've decided tointegrate podcasts into your communications and you don't know where to start? A podcast agency can help you launch your branded podcast. Right from the start of your digital audio project: from finding the subject and target audience for your podcast to writing the scripts for your episodes. And that's what we'll be focusing on in this article: how do you go about writing a podcast with a specialist agency? Come behind the scenes, we'll explain everything!

Reflecting on the podcast theme

Before you start writing your first branded podcast episodes, it's vital to define the theme you're going to address. The podcast agency takes charge of the marketing targeting strategy to find the segment that corresponds to your audience. It analyzes market trends and, of course, the competition to find the best positioning for your digital audio. Together, you define the objectives you want to achieve for your podcast: do you want to create a loyal community around your brand, or do you have a new product to sell through the podcast? On the basis of this in-depth analysis of the market and your needs, the agency will be able to draw up the script for the first episodes.

Scripting by the podcast agency

You've found the subject of your podcast and defined your objectives? It's time to write the script for your digital audio. The agency's scriptwriters, like theCalliopé podcast agency, will work on a creative brief for your podcast, thinking about the dynamics of the episodes and defining the format that will most appeal to your core target audience (interview, debate, narrative fiction...). The scriptwriters will try to write an intro that sounds like you, because listeners get as attached to the subject of the podcast as they do to its narrator! Don't hesitate to entrust the podcast agency with anecdotes or personal elements to ensure that your podcast reflects the values promoted by your brand or company.

• The team then goes on to write the actual script for each episode, paying particular attention to several points: the use of short, concise sentences to avoid losing the listener, and the avoidance of redundancy and repetition;
• the definition of a plan with titles and subtitles so that you can understand the structure of the podcast at a glance (for example: intro, topic 1, interlude, topic 2, interlude, topic 3, outro, conclusion...);
• the integration of keywords in the text to promote your podcast's referencing.

Once the script is in place, you are consulted for approval before the podcast is recorded. You can read the script aloud to check that the tone is natural and that the episode matches your expectations. Of course, the agency is always on hand to answer any questions you may have, and to modify the script if necessary. Now it's time to start producing your podcast. The specialized agency will not only cast the voice-overs, but will also take care of the studio recording and sound mixing for a professional-quality result. A podcast agency can also help you upload your episodes to the various listening platforms and promote your new medium!

Margot BURON