How to choose the best branded podcast agency?

Managing the creation of a branded podcast on your own can be a daunting task, from managing the studio and speakers to promoting the podcast and analyzing the results.However, podcasting in France has become increasingly popular, and finding the RIGHT agency to support your brand is no easy task.the Calliope agency team and I thought we'd help you make the right choice, or at least ask the right questions.we promise we won't self-promote.shall we? Continue reading

What can the podcast agency help you with?

The word accompaniment is a catch-all word like "Enthusiast", "Expert", "Passionate".And, very often, it doesn't mean much (Sorry for those who feel targeted)In reality, when we talk about accompaniment to the creation of a branded podcast we need to find certain specific elements.What are they? Read on

Designing a branded podcast

Clarify, clarify, clarify.As euphoric as you may be, creating a brand podcast can be risky.The ideation phase is therefore essential for a brand to avoid screwing up.At Calliopé, for example, the mistake we see most often is the idea of talking ONLY about yourself.My brand, my products, my services, my team... BLABLABLAIt is therefore essential to clarify:

• The aim of his podcast,
• Resources deployed,
• Waiting for the hearing (if there is one)

Brand podcast promotion

Understand that even the best podcast on the planet, with the best guests and the best content, won't explode... Without a good promo.

Takeaway:Ask yourself this question: what does the podcast agency have planned to promote my branded podcast?

Analysis of brand podcast results

We're not going to kid ourselves... Analyzing the results of a branded podcast is an often overlooked step in the creation of audio projects.

"Without a focus on results, a branded podcast is just another piece of content in your content strategy"

As podcasts are an innovative medium, agencies are often looking to work on the best format, the best content...But for us, without a results focus, a branded podcast is just another piece of content in your content strategy.What's more, the data must be :

• Recovered from several platforms,
• All analyzed in the same place,
• Understood in terms of the market and, by extension, the sector.
• Not everyone can do that.

TakeawayAsk yourselfthis question: How will the agency track the results of my branded podcast? Does it have its own indicators? Their own methodology?

Branded podcast referencing

Still in its infancy, podcasting as a tool for improving your Google ranking is likely to gain momentum in the coming months, so think about it now when choosing your branded podcast agency.

TakeawayAsk yourselfthis question:Does the podcast agency have a podcast SEO specialist on staff? How are previous podcasts the agency has worked on referenced?

What can the podcast agency show?

Is the podcast agency a reference?

Industrial, luxury, entrepreneurial... Is the agency recognized for its expertise in a particular sector? Or, on the contrary, is it multi-sectoral, with an approach and experts capable of tackling different issues? This gives an idea of what to expect from a collaboration with the agency, and of the potential "fit" between brand and agency.

TakeawayAsk yourselfthis question:

• I'm looking for an agency with a wide range of clients to open up my chakras with its diversified experience.
• Or is my sector very specific, and I'm looking for a team that has already mastered the codes to be more efficient?
• Has anyone in my network already launched their brand podcast and can recommend their agency (thanks Linkedin!)?

Who is the brand podcast agency for?

By preference or simply by strategic choice, some podcast agencies focus on a particular audience:

• Active, urban, CSP+ (the heart of the podcast target group!)
• New generations, young and connected
• Employees in internal communications
• Specific target groups: craftsmen, self-employed professionals, students, etc.

How big is the podcast agency?

This element is especially important for :

• Large companies,
• Brands with international ambitions,
• Brands that make podcasting a priority.

If that's the case with your brand, then I invite you to take a few seconds to take note of what follows.

TakeawayAsk yourselfthese questions:

• Has the agency ever worked on international podcasts?
• Does she know how to handle international guests?
• How does it manage podcasts in several languages?

Who makes up the podcast agency team?

Former communications agency executive? Producer? Marketing Director?In an agency, it's often said that it's the team that carries the projects, and in a podcast agency it's the same! So pay particular attention to the members of your team.

TakeawayAsk yourselfthese questions:

• Who makes up the podcast agency team?
• What is their track record: expertise, experience, references?
• Are there members who are experts or passionate about my sector?
• Do they focus on ROI or creation?

Phew... That was good, wasn't it? Now, rather than just looking at the agency's proposed rate, you'll be paying attention to other elements, and your branded podcast will benefit from them. I said no self-promotion... I think I've kept my promise, at least so far! To discuss your branded podcast project, click here.

Avner UZAN