Making the most of the "video podcast"

Youtubers don't have a monopoly on the world-famous streaming platform - you can launch your own "video podcast" on Youtube! Benefit from the power of its 2.9 billion monthly active users to promote your branded podcast. You'll be able to engage a new audience through video. A new tool not to be overlooked in your audio content strategy.

What are the different video podcast formats?

While podcasts are becoming increasingly popular in marketing, their little brother, the video podcast, is not to be outdone! Yes, you can broadcast your branded podcast on video platforms like Youtube. In fact, Youtube Music will soon be integrating an audio podcast listening service. This will enable you to broadcast your shows in audio and/or video. To define your brand content strategy by including a video podcast, first choose the format you're going to use.

Background videocast

This format is the easiest to create, since all you have to do is broadcast your audio by simply adding an image to the video. Your background image can be static or animated, but you can also use an audiogram that reproduces the podcast's audio volume in the form of a sound wave.

The studio interview

This simply involves filming your interview as you record the podcast, giving your listeners a chance to see how you interact with your guests. You can also shoot the video in "vlog" mode, like Youtubers do. This format is very appealing to the younger generation, who consume videos on a daily basis and are therefore subject to influence marketing. If you're not afraid of live broadcasts, you can also opt for a livestreamed video podcast, like the social network Twitch.

Remote video podcasting

In this videocast format, you interview one or more people from a distance. Ideal for small budgets, it doesn't require a lot of equipment. However, be sure to use high-quality software to capture the entire program.

Documentary or educational videocasts

For these video podcasts, you mix audio with archive images or educational documents. Depending on the theme chosen, you can enhance your audio content with visuals that add value or clarify your subject.

How to make a successful video podcast for your brand podcast?

For quality audio content marketing, several steps are essential:

• choose a topic and format suited to the audience of your branded podcast;
• set up the studio to film the podcast if necessary, and bring along the appropriate equipment;
• record the audio and video podcast ;
• edit the video podcast ;
• promote the video podcast of your branded podcast by sharing it on social networks or working with a podcast agency like Calliopé.

When editing your video podcast, pay particular attention to the choice of cover, title and description, which will be crucial in making web users want to click on the video. Don't neglect the introduction to your podcast either, to entice web users to stay and discover your entire audio podcast. To help you choose the right video podcast format for your brand, contact the Calliopé agency.

Margot BURON