Who should you get in touch wtih to produce a branded podcast?

More than 27 million podcasts were listened to between February 2022 and March 2022.So it's no wonder that brands, entrepreneurs and project owners see audio content as the new gold mine for finding listeners.But before you create your branded podcast, you need to weigh up the pros and cons...Just what you need, we've done it for you!
I invite you to scroll down... Now!

Produce your own branded podcast (self-production)

What are the advantages of producing your own podcast?

Learning by doing‍

Like mastering social networking, the guitar or the synchronized backstroke... You learn by doing (at least that's what I tell my nieces!).Taking the plunge into audio marketing quickly familiarizes you with :

• Recording a podcast,
• Editing a podcast,
• Podcast distribution.

But also, to discover the little details - that we wouldn't have thought of - linked to :

• Podcast moderation,
• Stakeholder management,
• The quality of a good podcast title.

Expanding your network

‍Anotherelement is often forgotten, and yet the Gods know how powerful it is...Creating your podcast allows you to: boost your network... CONSIDERABLY!"Each guest brings with it a batch of other guests whose notoriety only increases and for which you can - in fine - profit!"In particular for:

• Establish your expertise in your market,
• Find new contracts,
• Attract top talent who've heard you argue for hours on end.

The budget

‍It's no secret... Doing it yourself often costs less (At least that's what my grandmother used to say...)And in a way she was right (Rest her soul) because you'll save on the rate of a freelancer, podcast agency or extra.Still, the budget can quickly get out of your hands with the vagaries of a podcast studio.Think about it quickly:

• The microphone that breaks down and has to be bought back,
• Subscriptions to countless streaming platforms (which are on the increase)
• Tea spilling on the mixing platform (I know, it hurts...)

What are the disadvantages of producing your own podcast?

Time spent

‍Themath comes quickly.Imagine just how much time you'll take to scroll, scroll... And SCROLL again just to find :

• The right microphone,
• The right audio editing software,
• The right streaming platform.

This time spent developing your podcast alone should be deducted from the time spent developing your business.But there's a second problem!

‍Lack of experience

‍Yes, because soon you'll realize (or not) that :

• The sound is not optimized as it should be,
• Speakers are very unaccustomed to speaking into a microphone,
• The editing leaves much to be desired...

Other disadvantages of producing your own podcast

‍Ata minimum, there are 8 steps to creating a podcast alone:
1. Choice of subject and podcast name
2. Show and episode format
3. Create a cover
4. Intro and outro music
5. Equipment selection
6. Record and edit audio
7. Submission to (iTunesApple Podcasts)
8. Podcast distribution on social networks

In short, I think you get the picture.

Add to that the ordeal of having to :

• Keep up the pace (meet deadlines, still want to create podcasts)
• Continue to get ideas for episodes
• Be creative to avoid falling into the advertising podcast trap
• Have all the skills required (recording, editing, mixing, promoting...)

It immediately makes you want to create your own podcast, doesn't it?

Advice from the Calliopé team:

Self-production has its limits. Today's podcast listeners are savvy. The quality of the sound, the host, the speakers, the sponsors, etc. can quickly become a constraint and drive your listeners away.

Produce your own branded podcast using a freelancer

In 10 years, the number of freelancers in France has increased by 110% to 1.2 million. Yes, it's amazing... And it explains why you might think of a freelancer to create your first podcast.Reality is nevertheless a fact to be taken into account.Keep reading before you throw yourself into the lion's den!

The advantages of freelance podcast production?

Let's be honest. Pricing is one of the big advantages. Unless you're Mr. or Mrs. Podcast, a freelancer will be much less expensive than an agency, and a brand will be very happy with the flexibility offered by a freelance provider for the creation of a podcast. We can :

• Pause the project if necessary,
• Add elements to the performance if the podcast works,
• Give freelance podcast producers more freedom if they do their job right!

What are the disadvantages of freelance podcast production?

Finding the right freelancerFindingLA PERLE, who specializes in podcast marketing, could prove laborious... not to mention time-consuming and expensive.In the freelance jungle, it's like being a hunter... there are good freelancers and bad freelancers.Some will look splendid on paper (like the PSG team) and will quickly disappoint you when it comes to delivery (like the PSG, here too).The only solution: test.The problem: it costs time and money!Managing a freelancerManaginga freelancer seems simple at first glance. But (because there is a but) in reality, it's more complicated... You need to think about the time you'll need to spend with them, if only to proofread and validate the audio deliverables... The danger here is that, unlike a podcast agency with a dedicated team, in this case you'll only have one view of the proposal, which increases the risk of screwing up!

Produce your own branded podcast using an agency

The advantages of producing your podcast in-house?

Free up time

‍Here's no need to think about which microphone to use... That's the podcast agency's job.So, rather than spending hours figuring out what to do, the agency will BIGLY chew up your :

• Production of your podcast,
• Stakeholder management,
• Distribution of episodes.

Support

‍Theagency's expertise will quickly take you where you wouldn't have even imagined. Indeed, rather than just creating a podcast... the podcast agency will integrate your audio content into an overall marketing strategy. Giving vision to your podcast creation project. Where alone or with a freelancer, this vision would have been limited. Because only an agency that produces podcasts on a daily basis is in a position to:
Determine what needs to be analyzed
Find the key figures
Go beyond simple results by delivering recommendations for future performance.

Finally, you'll avoid mistakes. Many of the mistakes you would have made because you didn't have enough time to :

Find ideas for podcast episodes (where the agency has content marketing expertise)Distribute your podcast (where the agency has an established presence)

What are the disadvantages of producing your podcast in-house?

To produce an effective branded podcast, a podcast agency will need to sit down, talk to your team and prepare its service. Nothing will be left to chance to ensure a long-lasting podcast strategy. However, this preparation structure can take time.

Advice from the Calliopé team:

The podcast industry is constantly changing, and what worked yesterday no longer works today... And that's going to be a handicap tomorrow! YouTube is entering the market, Spotify and Apple Podcast are becoming more professional, and without support, you run the risk of letting the competition get ahead of you.

Avner UZAN