Strategy
28/3/2025
Brand podcast: the benefits for your company in 2025
Microsoft, Cisco and Forcepoint have all launched cybersecurity podcasts.
All these major technology and cybersecurity brands, however, have adopted a different strategy to reach their listeners.And it's exactly, this strategy that interests us today.So if you're in cybersecurity, still asking yourself the following questions:
- Which format to use?
- What is the most relevant podcast length?
- What kind of subject should I talk about?
I urge you to read this article, which will be of great help to you.
The different types of cybersecurity podcast
The latest cybersecurity podcast
The speed at which cyberattacks innovate is hard to keep up with. That's why the news podcast is a classic in the cybersecurity sector.
The CyberWire Daily Podcast:
CyberWire Daily is a clear and concise daily dose of the most important news in cybersecurity:
- industry experts,
- universities
- research institutes around the world.
It's ideal for managers and people working in this sector.
Podcast name
Presenter
Website
Frequency
Average duration
CyberWire Daily
Dave Bittner
https://thecyberwire.com/podcasts/daily-podcast
Daily
20-30 minutes
The cybersecurity education podcast
Smashing Security:
More than seven million downloads for the Smashing Security podcast:
- "Best safety podcast 2018"
- "Best Safety Podcast 2019".
This quirky and funny podcast is hosted by computer security industry veterans Graham Cluley and Carole Theriault.Very often they host renowned guests from cybercrime, hacking and online privacy such as:
- Garry Kasparov,
- Mikko Hyppönen
- Rory Cellan-Jones.
Podcast name
Presenter
Website
Frequency
Average duration
Smashing Security
Graham Cluley & Carole Theriault
https://www.smashingsecurity.com/
Weekly
45-60 minutes
The cybersecurity entertainment podcast
More than 200,000 listeners immerse themselves in the Darknet Diaries podcast based on true stories from the dark web.This success is explained by the quality of the guests, the relevance of host Jack Rhysider and the nature of the investigations.All things that dwell on the hidden parts of the network are illustrated as :
- Pirates,
- Violations,
- Shadow government activities,
- Hacktivism,
- Cybercrime
Podcast name
Presenter
Website
Frequency
Average duration
Darknet Diaries
Jack Rhysider
1 to 2 / month
45-70 minutes
The Industrial Insights cybersecurity podcast
The security now podcast examines cybersecurity topics such as:
- Malware,
- Data confidentiality,
- Encryption
- Device safety.
It would be a classic podcast without the presence of Steve Gibson and Leo Laporte, two technical experts who know how to make this audio content both funny and relevant.
Podcast name
Presenter
Website
Frequency
Average duration
Security Now
Steve Gibson and Leo Laporte
https://twit.tv/shows/security-now
@SGgrc and @leolaporte
Weekly
90 minutes
Examples of branded cybersecurity podcasts
External podcast
In addition to traditional podcasts, a number of podcasts sponsored by cybersecurity brands have been launched, including :
Security Unlocked from Microsoft
Microsoft has launched this podcast to help listeners keep pace with all the changes happening in the world of cybersecurity.Each episode hosted by Nic Fillingham and Natalia Godyla takes a closer look at the latest information on
- The threats,
- Safety research
- Data science.
But it doesn't stop there, this podcast is also a way of showing the world what Microsoft achieves in-house in cyber security.Indeed, all the guests are Microsoft Security experts.They share information about how modern security technologies are being developed, how threats are evolving, and how machine learning and artificial intelligence are being used to secure the world.Guests will share their unique journeys to Microsoft and the field of IT security, what they love about their jobs, and their predictions for the future of ML and AI.
Daily Information Security Podcast (StormCast)
The SANS Institute is one of the world's most reputable cybersecurity research and training organizations.To make its podcast debut, this organization has chosen the topical route.Every day, this podcast covers the latest threats reported around the world.Like a severe weather early warning system,It's a way to help business owners avoid making critical last-minute mistakes.Despite the importance of the subject, the approach to this audio content is light and jargon-free.
Podcast name
Presenter
Website
Frequency
Average duration
Daily Information Security Podcast (StormCast)
Johannes Ullrich
https://isc.sans.edu/podcast.html
Daily
5-10 minutes
